ChoiceStream advertising combines the in-market relevance of search marketing with the broad reach of display to drive revenue both online and in-store.
Whether you're prospecting for new customers or retargeting consumers with a known affinity for your brand, ChoiceStream increases online sales and drives in-store traffic with personalized ads that are customized for each consumer. Plus, only ChoiceStream offers a local store focus that enables you to advertise your local inventory, prices and specials most likely to engage shoppers.
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Triple the Revenue of Your Retargeting Campaigns
ChoiceStream personalized retargeting analyzes your shopping data — the best predictor of future purchases — to dynamically create personalized ads and landing pages with the products your shoppers are in market for now. ChoiceStream brings together data from different parts of your organization including in-store purchases, loyalty card data, online behavior, and more. This gives us unique insight and allows us to create new opportunities to purchase, not cannibalize existing sales.
It is important to note that while ChoiceStream does analyze consumers' shopping data, we never collect any personally identifiable information (PII). So PII stays private and secure, just as it should.
Acquire New Customers by Featuring the Products they're in Market for Now
ChoiceStream prospecting ads increase revenue by presenting shoppers with relevant ads for the products that will most likely drive them to your store now. ChoiceStream's patent-pending engine analyzes millions of shoppers' online behavior as well as third-party data to predict each shopper's preferences and interests. Based on this, ChoiceStream selects the personalized set of products and offers most likely to attract each prospect to your ecommerce site or store.
Get Up and Running in Days
All ChoiceStream-powered ads can be trafficked against any media placement and integrate easily with 3rd-party ad serving and tracking systems. In addition, they leverage your best-performing creative, so you don't re-create the wheel with each campaign. And, where appropriate, they can even incorporate local store inventories, pricing and promotions to drive pre-shop research online and foot traffic in-store.
If you're not currently doing display advertising, don't worry. We'll buy your media for you through our relationship with OpenX. And, if you happen to use Coremetrics for your web analytics, deployment is even easier. The tight integration between ChoiceStream and Coremetrics means your personalized ads can be running in days, not weeks, without relying on IT for help.
360° Personalization for Every Interaction with Your Brand
ChoiceStream recommendations can be used for more than just display advertising. Use them for online merchandising, affiliate marketing, online circulars, email and more. ChoiceStream is the only personalization provider with hands-on experience in all these channels as we've been personalizing recommendations for major retailers like Zappos, Tesco, Blockbuster, Overstock.com and Borders for years.
ChoiceStream Products
Earn more revenue from your transaction emails and marketing campaigns with personalized product promotions and next-sells.
RealRelevance Advertising
Create new occasions to purchase with personalized display ads and landing pages for each consumer.
RealRelevance Recommendations
Lift revenue throughout your store with personalized product recommendations on product detail pages, in shopping carts, on order confirmations and more.
RealRelevance eMail
Earn more revenue from your transaction emails and marketing campaigns with personalized product promotions and next-sells.
Contact Us
Find out more about ChoiceStream RealRelevance and how it can boost your advertising ROI.