ChoiceStream

Wal-Mart Stores already operates a successful m-commerce site (1.58 million unique monthly visitors in August, according to The Nielsen Co.) and conducts text messaging with customers. Now it has added the third leg of the mobile commerce stool by launching a mobile app. The new app, designed for the iPhone and iPod Touch and available for free, focuses on electronics product recommendations. It also includes a store locator and a social media tool to ask friends for help. The app was built by iGoDigital LLC, a vendor of a software engine that collects customer data to create product recommendations and a gift finder.Read the full article