ChoiceStream

Email and cross-channel marketing solutions provider Responsys has published a new guide called "The Retail Email Guide to Multichannel Engagement." According to Responsys’ Aaron Smith, "Integrated marketing is becoming imperative as the number of channels and customer touchpoints has grown. Rather than weakening email marketing, the proliferation of channels has made email even more dynamic and powerful." MarketingSherpa said nearly 80% of marketers say they are executing cross-channel campaigns to some degree. All indications suggest that more marketers are adopting a cross-channel approach and that their level of integration is deepening.Read the full article