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Bid management software-maker SearchForce has launched its “Cross-Channel Marketing Tracker” platform, a tool that agencies and brands can use to monitor online campaigns and conversions across numerous media. Dhiren DSouza, president of SearchForce, said that the tool allows clients to cut down on the number of tools they use to track media. “In general, there’s a lack of a centralized reporting system for marketers. Most agencies use multiple solutions to get that information, and when they do, it takes time to consolidate it because they’re using different solutions. This helps consolidate those efforts,” said DSouza.Read the full article