ChoiceStream

According to BDO Seidman, LLP, one of the nation’s leading accounting and consulting organizations, chief marketing officers at leading U.S. retailers expect both “Black Friday” and “Cyber Monday” sales to grow 1.8 percent this holiday season. When asked which product category will perform the strongest this holiday season, most of the CMOs cite toys. Meanwhile, the majority (96%) of retailers say they will increase promotions and discounts this year. When asked which in-store tactic they will be focusing on most heavily for the season, most CMOs (43%) cite special events. More than half (55%) of retailers planning online campaigns will depend on email promotions to boost holiday sales. When it comes to which product category will see the most discounts this year, more than a third (37%) say consumer electronics.Read the full article