ChoiceStream

More than half (53%) of retailers’ 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google. Sandra Heikkinen, a spokesperson for Google noted that e-commerce, a bright spot in last year’s holiday shopping picture, will again shine in 2009. Two-thirds of retailers expect online sales to increase over the 2008 holiday shopping season, while just 12% expect sales to decrease vs. last year.Read the full article at DM News