ChoiceStream

The company has released WebSphere Commerce 7, the latest version of its e-commerce platform, which includes integration with social media and mobile. According to IBM, the overarching goal of the platform is to create a more personal experience at the consumer level. IBM is seeking to create a mobile commerce site, integrate commerce functionality on a social network and target messaging and promotions across channels, including creating coupons based on contextual content. “This is about enabling our customers to deliver a consistent customer-centric experience across multiple channels,” said Bill Holtshouser, program director of WebSphere commerce and product management at IBM. “It is realized by using cross-channel precision marketing.”Read the full article