ChoiceStream

The Container Store has relaunched its web site. The new site allows the multichannel retailer to integrate its in-store and online inventory, says Tom Birmingham, the company’s chief technology officer. “Before the new system, our e-commerce system was really an island unto itself,” he says. “What we have today is the direct integration between the web and the store so that when an order is placed on the web it is literally placed in the store at same time.” Read the full article