ChoiceStream

Mike Petevinos, head of consulting for retail at Capgemini UK believes that consumers will be cautious this holiday season, but retailers can do things to help consumers make better informed purchasing decisions by “look[ing] for ways to optimize the online experience and make it more relevant and compelling for buyers.” Robert Wint of Endeca agrees, noting that there are ways to improve the online experience to convert more of those “cautious consumers.” One of the key suggestions Wint makes is that retailers should make the online shopping experience more personal with the help of “targeted dynamic landing pages” which are proven to improve conversion and order sizes. Among Wint’s other suggestions: (1) give buyers more information about products on your site; (2) make buying easier with more purchase options; (3) increase trust in decision making by using customer reviews and (4) bring more customers to your site with better search optimization. Read the full article