ChoiceStream

Google handed online retailers and ecommerce Web sites an early holiday gift in hopes of improving conversions and reducing bounce rates. The company has introduced Google Commerce Search, a site search feature geared toward retail and ecommerce sites. The Commerce Search API allows retailers to customize the search experience on their Web site. Special features, such as the ability to design the site for specific promotions, enable companies to control product placement on the page, from the top to the bottom of search results. Read the full article