ChoiceStream

The retailer is charting an aggressive course for its holiday season marketing strategy in an effort to reach cost-conscious shoppers. The company says it anticipates online sales during the holidays will grow by 30%. Among the investments are more emphasis on social networking (Facebook) and renewed focus on e-mail marketing (Kohl’s says its database grew 50% this past year and its planning on sending 17 separate e-mail campaigns in November and another 30 in December). Finally, visitors at Kohls.com will see a new gift finder tool and an interactive “holiday hint list.”View full article