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Online Marketers Gearing Up for Black Friday & Cyber Monday
11/5/2009
Despite concerns about the economy, consumers are widely expected to shop on Black Friday and Cyber Monday, but surveys find the shoppers will be looking for bargains. Also, research shows that more shoppers are heading online on Black Friday, traditionally the biggest shopping day of the year for bricks-and-mortar stores. Sales on the major shopping days could be affected, however, by consumers’ plans to do their holiday shopping earlier. A recent survey shows 52% of shoppers plan to shop on the day after Thanksgiving, up from 42% in 2008. These shoppers, however, will be pickier and will only buy if they can get a superior discount. View full article

