ChoiceStream

The e-commerce platform provider that recently made headlines with the acquisition of Retail Convergence is rebranding its digital marketing agency that caters to fashion and retail brands. The subsidiary, formerly known as GSI Interactive will now be known as “TrueAction.” The new brand underscores the group’s focus on helping retail brands turn the transaction experience into a revenue builder for e-commerce platforms. TrueAction is launching Usability Lab, a marketing tool that utilizes a live focus group where real consumers can provide detailed feedback on aspects including digital marketing, design, and functionality. The agency is also focusing on creating technologies for brands to help deepen relationships with consumers. View full article