ChoiceStream

FatTail plans to unveil a self-service feature called PageGage Direct that gives advertisers a direct connection with publishers to book orders for online display ad formats, from banners and rich media, to video and mobile. PageGage Direct aims to reduce costs for publishers by cutting out the paperwork and interaction with sales teams required to process media buys. If allows online publishers to set up and install the service to offer a direct sales channel, increase CPMs and revenue, and service customers more efficiently.View full article