ChoiceStream

The NYT Bits blog’s Claire Cain Miller posted an article about how online shoe and apparel retailer Zappos.com has chosen ChoiceStream for personalized product recommendations. The post notes, "So far, Zappos has had about a 3 percent increase in sales since starting the product recommendations and has noticed that customers are a lot more interactive on the site, looking at about 20 percent more pages per visit." Calling ChoiceStream’s technology "incredible," Zappos’ director of user experience and Web strategy Brian Kalma said "Customers want relevant content delivered to them, they want things that speak to them, not just blanketed targeting." ChoiceStream’s CEO Steve Johnson noted e-commerce sites typically see a 20 - 30 percent increase in sales if they use all the personalization options — product recommendations, e-mail messages and personalized ads. View full article at The New York Times