ChoiceStream

Marketers seeking to sprint out of the recession need to become multichannel-friendly and completely consumer-focused. That was one of the words of advice heard at Forrester Research’s annual Consumer Forum. There will also be further need to construct data-rich profiles of customers, personalize responses to their needs and smartly communicate with the consumers – especially through their smartphones and web-enabled mobile devices. the on-the-go nature of today’s consumer and the convenience of researching products and promotions on the go via smartphones are a major reason retailers need to embrace mobile commerce. “Consumers are focused on their needs, not on your channels,” Henry Harteveldt, Forrester vp and principal analyst, warned those retailers in attendance.Read the full article at MediaPost