ChoiceStream

E-mail delivery is intrinsic for online auction site eBay. The site is one of the top five senders of e-mail globally. Users communicate their buying and selling listings with eBay, as well as with other users. In fact, eBay sends approximately 25 billion emails per year. “We’re very focused on e-mail deliverability primarily because, why send a message if it doesn’t get into the inbox,” says Nicole Birdsall, group product manager, communications at eBay. “We want to make sure that we are a good citizen and sending relevant e-mails and getting important messages through to our customers who are expecting them.” Read the full article