ChoiceStream

The economy is not only impacting shoppers, but online retailers as well. This holiday season, shoppers can expect to see changes in retail marketing and promotions. According to a recent survey by the National Retail Federation, free shipping offers will abound as nearly 80% of online retail consumers will be exposed to some form of free shipping offer this holiday season. Online retailers also are compensating for the economy by making operational changes to help them protect their profits: scaling back on inventory levels and hiring fewer seasonal help. While online growth is expected to slow this holiday season, it remains a bright spot in retail as 45.8% of online retailers expect their holiday sales to increase at least 15% over last year.Read the full article