ChoiceStream

It’s not even Halloween yet, but the nation’s retailers are already starting their mad dash toward the Christmas finish line. The efforts to stimulate holiday feelings ahead of schedule are, of course, a result of the dire economy, as retailers remain anxious about shoppers trimming back spending. So stores are already stocking shelves with Christmas gifts, dusting off the decorations and outlining marketing plans. Macy’s is urging consumers to “believe” in the magic of the holiday season while rival JC Penney is preparing to roll out a “joy of giving” themed campaign. Read the full article at The New York Times