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EBay Sees Turnaround Efforts Start to Pay Off

2009-10-22
Q3 results showed improvements in the company’s struggling online marketplace, but its cautious guidance took some of the fervor out of Wall Street’s recent optimism. The e-commerce company’s profit dropped 29% from a year earlier to $349.7 million while revenue rose 5.7% to $2.24 billion, ending a streak of three year-on-year declines. eBay has struggled as online shopping habits have shifted away from auctions to fixed-price purchases on sites such as Amazon.com. As a result, the company has launched a series of initiatives to promote fixed-price transactions aimed at attracting larger sellers. “Simply put, we are seeing our turnaround efforts begin to pay off,” said CEO John Donahoe on a conference cal. In November, he said, eBay would launch a new marketing campaign to promote the site.Read the full article

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