ChoiceStream

Unica has unveiled one Web-page tag that combines analytics, email marketing, personalization and behavioral targeting and testing into one application. It feeds data through one interface into a dashboard that lets clients analyze and customize content on the fly. Unica promises that marketers who use its Interactive Marketing OnDemand solution can “segment visitors based on recent activity or interest, and create and execute targeted promotions such as designing an email or personalizing a Web page based on the person’s online behavior.” Read the full article