ChoiceStream

The first half of 2009 saw drops in ad spending across all media—even online—but advertisers are more optimistic about the latter part of the year and for 2010, according to JPMorgan. The company’s “Advertising Outlook 2H’09 and 2010” survey found that more than one-half of US media buyers and planners polled think second-half spending will be higher than first-half outlays. Only 10% predict spending declines. Read the full article