ChoiceStream

Ad exchange AdBrite has created an Open Source Platform for integrating multiple 3rd party data partners (e.g. AlmondNet and Exelate). AdBrite’s Open Source Platform enables advertisers on every single impression and for every campaign to take advantage of all available 3rd party data without paying any additional CPM. By including all pertinent 3rd party data into its black box optimization engine, AdBrite is able to achieve optimal ad targeting and drive the highest possible ROI for every advertiser on every campaign. Read the full article