ChoiceStream

It’s official. Razorfish is now part of Publicis Groupe, and as a result, Publicis now has the largest digital advertising services organization in the world. As part of its transaction to acquire Razorfish, Publicis gave Microsoft 6.5 million shares or a 3.3% stake in the Paris-based agency holding company. Microsoft also received $286.8 million in cash, and promises for a variety of long-term strategic initiatives, and a relationship that stretches well beyond cash and equity investments. Read the full article