ChoiceStream

Typically Black Friday, the day after Thanksgiving, has been the biggest shopping day of the year. However, Cyber Monday, appeals to online shoppers who seek out great deals without leaving their home. Cyber Monday has evolved into a significant marketing event, sponsored by the National Retail Federation’s Shop.org division. Many retailers will be putting forth a valiant effort this season to lure shoppers to their sites. However, in light of the down economy, retailers are going to have to work harder for their money this holiday season – whether online or offline.Read the full article