ChoiceStream

With projections for ho-hum holiday sales rolling in, agencies and media companies could again see fewer ad dollars from the nation’s retailers. But not everyone will feel the sting as some big names loosen purse strings and try to rebound from last season’s grim quarter. Best Buy has said it would not be pulling back as it did last year. JC Penney said its budget is flat as a percentage of sales, compared to last year. And Gap Inc. has indicated increased spending could be on tap for the Gap brand, which will boast a holiday campaign from new agency Crispin Porter & Bogusky.Read the full article