ChoiceStream

The ChoiceStream RealRelevance^® Retail Suite is the only online merchandising solution proven to drive faster conversions, larger orders and greater loyalty by automatically presenting each shopper with the products that best match their needs and preferences.

ChoiceStream's one-to-one merchandising searches your inventory in real time and surfaces each shopper's 'best bet' product recommendations, making shopping easier and more rewarding for consumers.

And ChoiceStream can extend that personalized experience across all consumer touch points — including your call center, direct marketing, and in-store kiosks — allowing you to link offline and online transactions and give every customer interaction a 'personal touch.'

The Suite includes:

• ChoiceStream Personalized Store
• ChoiceStream Personalized Direct Marketing
• ChoiceStream Personalized Call Center

For retailers who simply want to add relevant 'More like this...,' cross-sell and next-sell recommendations to the shopping experience, but not all the features of the Personalized Store, ChoiceStream offers ChoiceStream Product Discovery.

ChoiceStream Personalized Store

ChoiceStream Personalized Store puts the power of true, one-to-one personalization to work for you. Instead of merchandising and marketing to broad customer segments made up of thousands, if not millions, of consumers, Personalized Store enables you to target each individual shopper with the products most likely to motivate purchase.

ChoiceStream product recommendations are based on each shopper's preferences combined with a deep understanding of retail merchandising and the insight gleaned from the consumption profiles of the 100+ million users in the ChoiceStream Consumer Preference Network^sm.

It's this unique, attribute-based approach that enables ChoiceStream to deliver the most accurate recommendations available. And, best of all, ChoiceStream does it automatically. There are no complicated rules to maintain. No retraining of IT resources. Just proven solutions that deliver on the metrics you care about.

Features include:

• Accurate, Automated Personalization. Boost conversion and order size by automatically delivering personalized recommendations that accurately reflect the needs and interests of your shoppers.
• Personalized Product Assortments, Product Promotions, Cross-Sells, Next Purchases, and 'More like this...' Enrich your site with pervasive personalization that delivers a wide variety of recommendation types based on your business requirements.
• Personalized Storefronts. Give consumers quick access to the stores/departments they care about with navigation that automatically reflects each shopper's needs and interests.
• Support for First-Time Shoppers. Deliver a consistent experience throughout the customer lifecycle from the first time an anonymous shopper visits your site through checkout and all return visits.
• Historical and Real-Time Behavioral Profiling. Leverage historical behavior data to understand shoppers' preferences, analyze real-time activity to glean shopping intent, and adjust recommendations accordingly.
• Robust Business Controls and Metrics. Tune recommendations to meet business requirements and objectives with editorial overrides, business rules, and boosts; use sophisticated reporting to measure results against objectives.
• Open, Standards-Based APIs. Maximize the return on your IT investment by integrating ChoiceStream into your existing e-commerce platform. No retraining of IT resources required.

Generate Faster Conversions, Larger Orders and Greater Loyalty with a Personalized Store for Every Shopper

ChoiceStream Personalized Direct Marketing

ChoiceStream Personalized Direct Marketing enables you to apply Personalized Store's one-to-one merchandising to your print and email direct marketing campaigns. By using the same personalization engine across all of your consumer touch points, you'll deliver consistent one-to-one merchandising that drives higher conversion rates and keeps shoppers coming back. Features include:

• Personalized eMail and Print Merchandising. Engage consumers with personalized product assortments, product promotions, and next-purchase recommendations for every shopper.
• Editorial and Business Controls. Increase profitability with editorial and business controls that allow you to constrain recommended products to a pre-defined list, set product boosts and blacklists, and more.
• Seamless Campaign Integration. Easily integrate personalized recommendations with your campaign management and fulfillment platforms via campaign configuration templates and flexible data formats.

Increase Response Rates and Drive Repeat Business with Targeted Direct Marketing that Delivers Results

ChoiceStream Personalized Call Center

ChoiceStream Personalized Call Center leverages the one-to-one merchandising and marketing power of ChoiceStream Personalized Store to offer relevant product and promotion recommendations based on each shopper's individual needs and preferences.

With ChoiceStream, your CSRs will deliver personalized cross-sell, next-sell, and out-of-stock suggestions that really resonate with shoppers. And, by using a single personalization engine across all consumer touch points (e.g., brick and mortar stores, Web site and call centers) you'll deliver a consistent personalized experience that ties together your multi-channel marketing efforts and builds even greater shopper loyalty.

• Real-Time, Personalized Recommendations. Maximize the return on call center opportunities like out-of-stock, returns and cross-sell scenarios with relevant product recommendations at your CSRs' fingertips.
• Open, Standards-Based APIs. Integrate ChoiceStream into your existing CSR applications to maximize the return on your IT investments.
• Metrics and Reports. Gain insight into what's working and why with performance reports and business analytics.

Drive Sales and Consumer Loyalty with CSRs Who Cater to Each Shopper's Needs and Interests

Contact a sales representative for more information.