ChoiceStream

ChoiceStream RealRelevance^® eMail creates new, personalized purchase opportunities that increase revenue and drive engagement.

ChoiceStream eMail enables you to deliver dynamic, personalized product recommendations in email campaigns and transaction emails. These relevant recommendations are valued by your shoppers and lift response because they are based on each shopper's individual purchase behavior and interests.

How It Works

To create personalized product recommendations that increase response, ChoiceStream uses your actual shopping data — the best predictor of future purchases — and combines it with ChoiceStream's patent-pending recommendation engine. [Note: while we do analyze consumers' shopping data, we never collect any personally identifiable information. So PII stays private and secure.]

You control the creative process to leverage your best-performing creative and layout. ChoiceStream takes your design and translates it into a fully functional image map that you can place directly into your email templates via a simple image tag.

The result is email marketing that drives incremental revenue and net new salesÑboth online and in-storeÑby recommending the products consumers are in-market for now.

With RealRelevance eMail, you can:

• Deliver real-time recommendations that ensure the best quality recommendations, from your most up-to-date catalog of in-stock items.
• Create new opportunities to purchase by adding scalable, personalized merchandising and promotions to transaction-based emails.
• Drive foot traffic in-store by promoting local prices and promotions available only in your bricks-and-mortar channel.
• Improve retention with targeted next-sell recommendations.
• Follow up with cart abandoners to get them back to your store.
• Leverage your best-performing creative as ChoiceStream translates your artwork and layout into an image map to put into your email templates via an image tag.
• Acquire new customers with relevant recommendations based on each prospect's browsing and click behavior.
• Integrate easily into any HTML-based email template including all popular email service provider solutions.
• Access personalization solution experts to get your campaigns up and running quickly and help you optimize them after deployment.

Reporting Shows You What Works (and What Doesn't)

ChoiceStream's analytics capabilities provide precise insights into performance by campaign, by email type and by recommendation strategy within a campaign. Below is a partial list of the metrics available:

• Impressions / Opens
• Clickthrough rate
• Conversion rate
• Revenue per thousand emails

360° Personalization for Every Interaction with Your Brand

ChoiceStream RealRelevance Solutions can be used to personalize not just email, but virtually every interaction you have with your consumers. Use them for on-site merchandising, display advertising, search marketing, affiliate marketing, online circulars and more.

ChoiceStream is the only personalization provider with hands-on experience in all these channels as we've been personalizing recommendations for major retailers like Zappos, Tesco, Blockbuster, Overstock.com and Borders for years.