ChoiceStream

Actual Customer Experience*

ChoiceStream RealRelevance^® Advertising boosts revenue for retailers with dynamic, personalized ads that combine the in-market relevance of search marketing with the broad reach and frequency of display advertising.

ChoiceStream ads may look similar to other ads, but only ChoiceStream ads offer personally relevant product recommendations as well as the 'one-two punch' of both personalized ads and personalized landing pages. This unique combination is proven to deliver more pre-shop engagement and more online purchases than any other dynamic ad solution on the market, increasing revenue by up to 5X.

How It Works

We use your consumer shopping data — the best predictor of future purchases — and our patent-pending personalization engine to dynamically generate ads and landing pages with personalized product recommendations for every shopper. [It is important to note that while we do analyze consumers' shopping data, we never collect any personally identifiable information. So PII stays private and secure.]

These recommendations create new occasions to purchase by combining the products shoppers are most likely to be in-market for now with individually targeted messages and offers that really resonate. And, best of all, they layer on the media you're already buying to increase the yield of your existing ad spend. Or, if you're not currently doing display advertising, we can buy your inventory for you through our relationship with OpenX.

The result is personalized ads that connect with your consumers and can be used to dramatically improve the results of all your ad campaigns, including prospecting, retargeting and affiliate marketing.

With RealRelevance Advertising, you can:

• Boost net new orders from retargeting campaigns by 200-300% by creating new opportunities to purchase.
• Acquire new customers and increase foot traffic to your stores by promoting the products shoppers are in-market for now.
• Advertise local prices on local inventory to drive in-store sales.
• Increase campaign revenue up to 5X with the powerful combination of personalized ads and landing pages.
• Gain the broadest possible reach with a solution that can be run on any ad inventory or network.
• Analyze all of your ad metrics in one place through easy integration with 3rd-party ad servers and analytics providers.

	Behavioral Targeting Networks	Dynamic Ad Generation Tools	ChoiceStream RealRelevance Advertising
Leverage page views, clicks and browsing data
Leverage commerce data (e.g., purchases, cart abandons, and searches)
Target broad-based audience categories and segments
Target individuals with personalized products, messages, and offers
Offer dynamic ad generation to create personalized ads on the fly
Automatically traffic and manage your ads and optimize results
Advertise local prices on local, in-store inventory