August 30, 2014Office Electronics and Foreign Cars See Decline in Rank BOSTON, MA–(Marketwired – Aug 14, 2014) – ChoiceStream, a full-service programmatic media-buying partner, today announced the findings of its cost index report. This monthly report monitors 315 consumer data segments — both IAB and custom — and ranks them from lowest to highest cost index. Published as an Infographic, the Audience Cost Calendar shares changes in segment costs month over month. This month, travel continues to dominate the top 10 segments. With the exception of slight one- and two-place adjustments in rank, foreign destinations have maintained their place in rank above other consumer segments. This could be due to advertisers paying more during the summer months to reach consumers placed in these segments. A clothing retailer, for instance may choose to advertise its summer sandals and swim suit cover-ups to consumers who have been categorized into the Caribbean and Greece
August 30, 2014August 05, 2014 14:00 ET Self-Service Dashboard Gives Clients Direct Access to Programmatic Campaign Performance in Real-Time BOSTON, MA–(Marketwired – Aug 5, 2014) – Today, ChoiceStream, a full-service programmatic media-buying partner, publicly announced the release of cs.Console, an interactive dashboard and analytics portal where brands and agencies can measure, track and report on in-flight campaigns. The cs.Console, unveiled Tuesday at VentureBeat’s GrowthBeat event, expands ChoiceStream’s platform by adding a self-service component. Clients can now log in to see the characteristics and geographies of consumers responding to ads. The cs.Console establishes a new level of transparency to advertisers on programmatic media. This launch comes at a time when marketers are expected more than ever to measure and interpret campaign data, and report on the business impact of their marketing efforts. eMarketer recently published research showing that 39 percent of marketers have issues with access to current and reliable data,
ChoiceStream announces that it is pacing ahead of schedule and projecting to finish 2014 with 300% growth over 2013. The premium programmatic media-buying company burgeoned 220% from 2012 to 2013, and recently opened offices in New York and Chicago while making strategic local hires to represent the company in San Francisco, Los Angeles, Seattle, Denver, Dallas and Atlanta.
ChoiceStream today announces that it has raised $7.5 million in Series B funding, led by New York-based Fred Alger Management. This round marks ChoiceStream’s first new-investor-led financing since the company’s 2011 transformation into a pure-play demand-side advertising platform. “This funding will be used to expand ChoiceStream’s programmatic platform by further investing in our survey-based targeting, dynamic creative, and audience insights capabilities,” says Eric Bosco, CEO of ChoiceStream. According to Bosco, ChoiceStream is positioned to take advantage of the market opportunities presented by the rapid expansion of programmatic ad buying, as real-time bidding becomes an essential element in Web and mobile advertising.
ChoiceStream releases its monthly Audience Cost Calendar for July. This infographic shares changes in segment costs and educates the industry about how IAB standard segments and other consumer data segments rank throughout the year. Data from June shows that, out of the 315 segments monitored by ChoiceStream, the top 13 segments are all travel destinations. The top five performing segments were Portugal, Greece, Italy, Spain, and France, which is not surprising as all are popular tourist destinations for Americans.
August 30, 2014Former iCrossing Exec Aims to Strengthen Agency Relationships BOSTON, MA–(Marketwired – Jun 30, 2014) - ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, today announced that Sabine Cummins is joining the team based in Chicago as vice president of agency and client partnerships. ChoiceStream is an ad platform that delivers, executes, and optimizes each phase of online, video, and mobile campaigns for brand marketers and agency media. Cummins brings over 15 years of experience in digital advertising to her new role as vice president of agency and client partnerships, where she will focus on ChoiceStream’s key partnership growth. She will work to expand the company’s portfolio of agency clients across the nation. Cummins believes that building relationships with customers should be at the core of any business, and she will take that belief to her position at ChoiceStream. Prior to ChoiceStream, Cummins was vice
August 30, 2014Navigation and Antivirus Software Declined in Month of May BOSTON, MA–(Marketwired – Jun 12, 2014) – American Express’s all-in announcement and Procter & Gamble’s recent assent, make it clear that programmatic media-buying is quickly becoming mainstream. Industry research confirms this — 96 percent of marketers are currently using programmatic display, according to a recent report by AdExchanger. As real-time bidding is the most popular form of programmatic, it is important for brands to know the costs of various consumer segments in order to assess the price value of their target audiences. ChoiceStream facilitates this with the release of its monthly audience cost report, which provides data and observes trends. Data from May shows that Gift Giving Holidays are back in the top ten after dropping 50 percent in rank last month. It seems that as summer approaches, consumers are ready to buy presents for birthdays, weddings, engagements and other occasions, while brands are
August 30, 2014Vans on the Rise for Automobiles; Ticketed Events Increase BOSTON, MA–(Marketwired – May 14, 2014) – ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly exploration of media buying costs, segment trends and predictions that stem from ChoiceStream’s Audience Cost Index. Data from April shows that the Interactive Advertising Bureau’s (IAB) Traveling with Kids segment has jumped significantly in rank since last month. Out of 315 total consumer segments, Traveling with Kids has moved from the bottom ten to the top ten in one month’s time, increasing 96 percent in rank month-over-month. Holidays and Events: General Events & Tickets has moved to the very top of all ranked segments, increasing 74 places since last month and 38 percent in the two months prior. With summer approaching, ticketed events are growing
August 30, 2014Travel Remains Hot With Greece and Canada Joining Top Ten; South Pacific Declines BOSTON, MA–(Marketwired – Apr 16, 2014) – ChoiceStream, the top choice for brand advertisers in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly exploration of media buying costs, segment trends and predictions that stem from ChoiceStream’s Audience Cost Index. Breaking News Impacting Segment Ranks & Costs Data from March shows that many travel segments — Middle East, Australia & New Zealand, Canada, Italy, United Kingdom, and Spain — remain constants in the top ten, while Germany and Greece join the leaders, replacing the South Pacific. The South Pacific segment drop may be an indirect result of the negative press attention brought on by the disappearance of Malaysian flight 370 in early March. The Interactive Advertising Bureau’s (IAB) “Traveling with Kids” segment was in the
August 30, 2014New Technology Allows Advertisers to Deliver Relevant Ads Based on Brand Interaction, Local Conditions, Consumer Attributes and Personal Interests BOSTON, MA–(Marketwired – Mar 19, 2014) – ChoiceStream, the top performer in programmatic buying for branding and direct response, today announced the launch of cs.Dynamic Advertising. Through this new offering ads can change dynamically to match any combination of circumstances, such as the last item viewed, local conditions including weather, language or local pricing and personal attributes such as gender, age, income or personal interests. “In general, consumer expectations for relevance and immediacy continue to increase,” said Eric Bosco, CEO of ChoiceStream. “We observe this in news feeds and social media everyday, and it is no different when promoting products and services through advertising. This was the driver behind creating ChoiceStream’s Dynamic Advertising solution, which allows brand advertisers to deliver relevant ads on a one-to-one basis at scale through