December 18, 2014Offer Seekers Rise in Cost While Groceries and Travel Drop BOSTON, MA–(Marketwired – Dec 11, 2014) – ChoiceStream, a leader in programmatic advertising, today released its monthly Audience Cost Calendar infographic. The company’s optimization system monitors the cost index of thousands of third-party data segments, which are consolidated into 315 super segments and then ranked from lowest to highest cost. Data pulled from November shows that Automotive and Holiday & Events now dominate the top ten consumer segments in cost index. With the recent passing of Thanksgiving, this comes as no surprise. The increase in holiday ads drove prices up for advertisers competing to reach consumers with their offers. As the industry reflects back on online advertisements for Black Friday and Cyber Monday, it is interesting to note that the Value Shoppers and Couponing segments remain low in cost index, as they have since May, while the Offer Seekers
December 18, 2014Minivans, Health, and Toys on the Rise, While Gift Giving Drops BOSTON, MA–(Marketwired – Nov 19, 2014) – ChoiceStream, a leader in programmatic advertising, today released its monthly Audience Cost Calendar. The company’s machine-learning system monitors the cost index of thousands of third-party consumer data segments, which analysts consolidate to 315 super segments to track changes in rank. ChoiceStream illustrates findings in a monthly infographic. Holiday-related segments Despite the fact that the holiday season approaches, the gift-giving segment continues to decrease in cost-based rank, dropping for the fifth month in a row. While the toy and retail shopping segments have increased in rank since May, this dip in gift giving is significant in comparison to previous years. An eMarketer report uncovered that retailers in 2014 are making conservative inventory choices; in the report, a research analyst states, “we’re seeing very, very lean levels of inventory going into the
December 18, 2014Segment Price Continues Steady Increase for Movies and Television BOSTON, MA–(Marketwired – Oct 16, 2014) – ChoiceStream, a leader in the programmatic media-buying space, today released the October installment of its Audience Cost Calendar. The company’s machine learning system monitors thousands of consumer data segments and rolls them up into 315 super segments, which it ranks by cost index in its monthly report. ChoiceStream illustrates the findings in an infographic that highlights significant changes in cost-based ranking month over month. This month shows a continuous increase in rank for two segments in Arts and Entertainment. Both the Movies segment and the Television segment have recorded long-term momentum throughout the year, increasing in cost index every month since last December, excluding a slight drop in January and August. This trend is drastically different than the year prior. In 2013, performance of these particular segments was sporadic, and often ranked among
December 18, 2014Award Honors cs.Console’s Interactive Interface for Campaign Transparency and Insights BOSTON, MA–(Marketwired – Oct 3, 2014) – ChoiceStream, a leader in the programmatic media-buying space, today announced that it received the New Product of the Year Big Award from the Business Intelligence Group. The Business Intelligence Group recognizes superior business performance with industry awards, and the Big Awards for Business this year honors organizations worldwide for their innovation. ChoiceStream’s product, cs.Console, is a portal that advertisers can log in to 24/7 to access deep audience and campaign insights as well as standard campaign statistics. It is an important step forward in advanced audience insights within adtech. As ChoiceStream’s machine-learning system optimizes to target campaign-specific top consumers, it collects massive amounts of data. The company’s account management team has always delivered the insights pulled from this data to the client. One client, a senior specialist in digital media at
December 18, 2014Early Education & Maybach Segments Drop in Price This Month BOSTON, MA–(Marketwired – Sep 16, 2014) – ChoiceStream, a leader in the programmatic media-buying space, today released the findings of its monthly Audience Cost Calendar. The company’s machine learning system monitors thousands of consumer data segments and rolls them up into 315 super segments, which it ranks by cost index in its monthly report. ChoiceStream illustrates the findings in an infographic that highlights significant changes in cost-based ranking month over month. After two months of dominating the top ten segments with the highest cost index, travel was joined by another segment. Midrange cars moved up 237 places in rank to enter the top ten, increasing 234 percent in cost index since last month. “This comes as no surprise,” says Bill Guild, VP of Marketing at ChoiceStream. “Automobile experts have recommended for years that consumers make car purchases in late
December 18, 2014Office Electronics and Foreign Cars See Decline in Rank BOSTON, MA–(Marketwired – Aug 14, 2014) – ChoiceStream, a full-service programmatic media-buying partner, today announced the findings of its cost index report. This monthly report monitors 315 consumer data segments — both IAB and custom — and ranks them from lowest to highest cost index. Published as an Infographic, the Audience Cost Calendar shares changes in segment costs month over month. This month, travel continues to dominate the top 10 segments. With the exception of slight one- and two-place adjustments in rank, foreign destinations have maintained their place in rank above other consumer segments. This could be due to advertisers paying more during the summer months to reach consumers placed in these segments. A clothing retailer, for instance may choose to advertise its summer sandals and swim suit cover-ups to consumers who have been categorized into the Caribbean and Greece
December 18, 2014August 05, 2014 14:00 ET Self-Service Dashboard Gives Clients Direct Access to Programmatic Campaign Performance in Real-Time BOSTON, MA–(Marketwired – Aug 5, 2014) – Today, ChoiceStream, a full-service programmatic media-buying partner, publicly announced the release of cs.Console, an interactive dashboard and analytics portal where brands and agencies can measure, track and report on in-flight campaigns. The cs.Console, unveiled Tuesday at VentureBeat’s GrowthBeat event, expands ChoiceStream’s platform by adding a self-service component. Clients can now log in to see the characteristics and geographies of consumers responding to ads. The cs.Console establishes a new level of transparency to advertisers on programmatic media. This launch comes at a time when marketers are expected more than ever to measure and interpret campaign data, and report on the business impact of their marketing efforts. eMarketer recently published research showing that 39 percent of marketers have issues with access to current and reliable data,
ChoiceStream announces that it is pacing ahead of schedule and projecting to finish 2014 with 300% growth over 2013. The premium programmatic media-buying company burgeoned 220% from 2012 to 2013, and recently opened offices in New York and Chicago while making strategic local hires to represent the company in San Francisco, Los Angeles, Seattle, Denver, Dallas and Atlanta.
ChoiceStream today announces that it has raised $7.5 million in Series B funding, led by New York-based Fred Alger Management. This round marks ChoiceStream’s first new-investor-led financing since the company’s 2011 transformation into a pure-play demand-side advertising platform. “This funding will be used to expand ChoiceStream’s programmatic platform by further investing in our survey-based targeting, dynamic creative, and audience insights capabilities,” says Eric Bosco, CEO of ChoiceStream. According to Bosco, ChoiceStream is positioned to take advantage of the market opportunities presented by the rapid expansion of programmatic ad buying, as real-time bidding becomes an essential element in Web and mobile advertising.
ChoiceStream releases its monthly Audience Cost Calendar for July. This infographic shares changes in segment costs and educates the industry about how IAB standard segments and other consumer data segments rank throughout the year. Data from June shows that, out of the 315 segments monitored by ChoiceStream, the top 13 segments are all travel destinations. The top five performing segments were Portugal, Greece, Italy, Spain, and France, which is not surprising as all are popular tourist destinations for Americans.