Why CPM Is Neither Dead Nor Dying

http://www.adotas.com/2014/04/why-cpm-is-neither-dead-nor-dying/
October 2, 2014

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    Only 1/3 of CMOs aware that their digital ads involve #programmatic, according to @TheCMOclub, via @TheDrum -
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    This just in: #Programmatic to account for 42% of global display-related ads this yr; expected spend on #RTB: $9.3 billion, via @MAGNAGLOBAL -
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