Press Release

New Customer Acquisition, Expanded Relationships with Existing Customers, and Product Innovation Drive Rapid Revenue Growth for ChoiceStream in 2008

85% Revenue Growth Through Third Quarter

Cambridge, MA – November 11, 2008
ChoiceStream, the leader in personalized recommendations, today announced strong revenue growth through the first three quarters of 2008.  Compared to the same period a year ago, ChoiceStream revenues increased 85%, driven by major new customer wins, expanded relationships with existing customers, and the launch of ChoiceStream’s field-proven RealRelevance personalization technology as a SaaS-based offering.

“In difficult economic times, online retailers and other businesses that depend on consumer spending need low-risk, high ROI projects to weather the storm,” said Steve Johnson, CEO of ChoiceStream.  “We’re delighted that major customer-centric companies in North America, and now Europe, are selecting ChoiceStream to enable them to grow despite the macroeconomic challenges we all face.  ChoiceStream is helping market leading enterprises deliver a more relevant experience to their customers through targeted, individualized product and content recommendations that drive more sales and build customer loyalty.”

Other notable customer wins for ChoiceStream in 2008 include:

In each of these cases, ChoiceStream RealRelevance Recommendations will be used to deliver a more relevant customer experience that drives more transactions, more frequent visits, and greater brand loyalty.  All of these customers are deploying ChoiceStream’s recently announced SaaS-based solution which delivers the company’s proven personalization technology as an easy-to-implement, low-cost offering.  ChoiceStream RealRelevance Recommendations can be leveraged on eCommerce or Media & Entertainment Web sites, TV and mobile devices, as well as in email or direct mail communications, call centers, and in-store kiosks.

For more information on how ChoiceStream RealRelevance can create measurable results for Retail and Media & Entertainment, visit ChoiceStream today.

About ChoiceStream, Inc.
ChoiceStream is the premier personalization service provider for the world’s largest e-retail, entertainment, TV and mobile brands, including Overstock.com,  Comcast, Borders, Blockbuster, AT&T, and Yahoo!, Recently named the company with the “deepest experience” and the “largest and longest-standing of the ‘pure-play’ personalization engines” by a leading independent research firm, ChoiceStream enables customers to put the right content and products in front of the right people at the right time to maximize the value of every interaction with consumers.

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Shannon Breen:
781-487-4607

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