Zappos.com
Director of user experience and Web strategy at Zappos.com
Zappos is well-known in online retailing for its intense focus on consumers and their shopping experience. When the company started its search for a personalization service, it looked for a provider that was committed to driving real value for its customers and delivering 'wow' through customer service. Their search was over when they found ChoiceStream and tested the ChoiceStream RealRelevance® Solution. ChoiceStream provides Zappos.com customers with individually relevant product recommendations tailored to each shopper's tastes and shopping habits. These recommendations are proven to drive significant uplift in clickthroughs, conversion and revenue by presenting products that shoppers are most likely to be in-market for next.
Overstock
Since 1999 when it first brought the outlet mall to consumers via the Internet, Overstock has earned a reputation for innovation in online retailing. Ten years later, the company continues to aggressively innovate as it seeks to gain the highest-possible ROI for its advertising spend. To help them achieve this, Overstock turned to ChoiceStream RealRelevance® Advertising to personalize their online display advertising. Since adopting ChoiceStream RealRelevance, Overstock has experienced phenomenal results, including a 7x increase in clickthrough and a 3x increase in sales. The company is so pleased with the results, in fact, that it plans to spend $15m, or 20% of its overall marketing budget for the year on ads from ChoiceStream.
Borders.com
Senior Vice President of E-business
Borders Group, Inc.
In early 2008, Borders.com launched its own eCommerce suite using a team of innovative, On-Demand, best of breed vendors. The goal was to build the kind of interactive, customer-serving site that brings the bookstore experience to life online. Borders selected ChoiceStream to deliver personalized product recommendations to shoppers, providing compelling cross-sells and upsells in the shopping cart. ChoiceStream's RealRelevance software as a service was chosen by Borders because of its superior ability to automatically target relevant products to consumers based on their needs and interests while maintaining a low total cost of ownership.
Blockbuster
Chief Information Officer
Blockbuster
Blockbuster.com uses ChoiceStream personalization technology to help the company succeed in its battle for market share in a fiercely competitive marketplace. The company has relied on ChoiceStream site personalization and product recommendations since 2005 to help its subscribers find movies they'll love. Since adding ChoiceStream personalization throughout the online rental store, the average number of movies in customers' rental queues has grown by almost 50% and the rate of attrition has declined. The bottom line — ChoiceStream delivers more loyal subscribers who rent and watch more movies.