National Food Chain – A national fast food chain wanted to promote a new product to an audience that was qualified by specialized access. CRUNCH formed an embedded poll campaign and discovered an Active Audience with an 80% video completion rate. Of those who completed the video there was an 80% replay rate.
Satellite TV – A major national satellite television provider wanted to drive consumers from the initial display ad impression to the shopping cart. The customer provided a tracking pixel on their landing page and in their shopping cart interface and CRUNCH optimized to those. As a result, CRUNCH generated shopping cart entries at 70% of the cost of other advertising partners.
Computer Software – A national provider of computer services wanted to make consumers aware of its paid support offering by driving traffic to their landing page. CRUNCH optimized to the CTR they desired and achieved 242% of their goal CTR.
Online Dating – A major online dating service wanted to drive consumers from a display ad through to a registration for a trial membership. This customer did not know the profile of their target audience, only that they wanted to find people who were in search of their perfect match. CRUNCH optimized to a pixel on their registration page and achieved registrations for 40% lower cost than the client’s initial budgeted cost.
Health Insurance – A major national insurance company wanted to target individualists as part of repositioning themselves as the provider that cares about individuals. CRUNCH created an embedded poll to form an Active Audience around this elusive audience. CRUNCH ran a brand awareness study in the Active Audience and demonstrated a 12% lift in brand awareness.
Credit Card Provider – In this 10 day campaign, a leading global credit card provider wanted to drive enrollments in a new small business product. CRUNCH optimized to a pixel on the enrollment page and quickly learned how to optimize this short run campaign. CRUNCH achieved 44% more enrollments per ad dollar than other targeted campaigns.
Supplemental Insurance – A partnership between an insurance provider and a pharmacy chain wanted to reach individuals in the 65 years and up age group to promote their new Medicare Part D offering. CRUNCH reached this target audience accurately and at scale. CRUNCH further refined the targeting to improve efficiency. In addition, CRUNCH executed an unconstrained performance campaign and discovered a completely new audience of 35-45 year olds who were responding on behalf of their parents. Through this combined effort, CRUNCH reduced the cost of a lead by 75%.
