Media for Audience Targeting
Media matters and audience experts know it.
CRUNCH audience targeting solutions provide advertisers with access to an enormous range of ad safe media including carefully screened exchange-traded media in addition to direct placements. CRUNCH traffics all types of creative from our exclusive Embedded Poll Creatives through traditional banner ads to in-roll video, and all of it can be purchased under flexible terms and conditions.
Creative
CRUNCH supports all Interactive Advertising Bureau (IAB) standard sizes and ad types and takes advantage of features and standards exposed across the advertising ecosystem to ensure that each type of creative will display and behave properly in every impression.
CRUNCH optimizes the audience for all types of creative. When you provide a variety of creative concepts specifically designed to appeal to different audience demographics, CRUNCH identifies the ideal micro-audience for each creative and uses the appropriate creative for each individual.
Banners will display properly in the vast majority of ad spaces. Although they are basic, well designed creative concepts can be effective in most contexts. CRUNCH will make your existing banners perform as they never have before.
Embedded Poll Creatives deliver measurable lift over a static display ad. An embedded poll is a simple multiple-choice question incorporated into the creative concept, making it more attractive than a simple poll and more engaging than a simple banner. Audience members can respond by clicking through the ad or by answering the question. CRUNCH learns from the responses to improve campaign effectiveness. Further, the responses provide valuable marketing insights to guide subsequent advertising campaigns in other consumer marketing channels.
Video campaigns are highly engaging… to the right audience. CRUNCH delivers your in-banner or in-roll video advertisement to a highly targeted audience that is ready to engage with a dynamic and highly interactive format. All of CRUNCH Video placements are VAST and VPAID compliant. You’ve got a story to tell, and CRUNCH makes certain that your story is seen and heard by the right consumers on the right sites.
Personalized Creative has been ChoiceStream’s strength since its’ founding. ChoiceStream offers two specialized audience optimization platforms that excel in audience targeting: whether selecting the right individual for an offer (CRUNCH), or selecting the right offer for an individual (our personalization product, CONNECT). CRUNCH Personalized Creative integrates both of these platforms to deliver over-the-top performance. This combination of carefully selected audience and personalized treatment is more than just advertising on a first-name basis. This is advertising that features products your customer already loves, in a context they already relate to, in a time and place where they are most likely to respond.
Brand Safety
CRUNCH Curated Brand Safety offers a customizable whitelist of thousands of prescreened sites that are known to be safe for your brand. CRUNCH Curated Brand Safety is enforced prior to purchase of each ad impression so that you never buy an unsafe impression.
CRUNCH Automated Brand Safety detects and avoids unsafe content across the vast and rapidly changing content of the web. Automated brand safety is enforced prior to purchase of each ad impression so that you never buy an unsafe impression.
Brand Safety Partners can be employed on any ad campaign with or without CRUNCH Brand Safety. This allows you a superior level of comfort while still benefiting from the cost savings of CRUNCH Brand Safety.
Targeted Placement
Exchange Traded Media offers several very important advantages. It allows CRUNCH to find the individuals you want to engage and to find them at scale through any creative format. Exchanges also allow CRUNCH to negotiate the buy of each individual impression in real-time based on the value of that impression to you. You won’t pay market rates for a bunch of impressions that you don’t want or that aren’t worth that much to you. At the same time, CRUNCH will bid on your behalf to ensure you do get the impressions that are valuable to you at a discounted market value driven by the supply and demand curve.
Direct Placements will be arranged when it is appropriate. Usually the broad variety of placements available through exchanges allows CRUNCH to optimize for better performance. For the few cases where a direct placement is right for your campaign, CRUNCH will place your ads in the best selection from big name publishers and premium networks including Microsoft, Yahoo! and AOL.
Pricing Models
CRUNCH accepts Insertion Orders (IOs) under a range of terms designed to meet the needs of our clients and to drive campaigns to reach various types of goals. Each pricing model is an incentive plan, and CRUNCH account executives work closely with every client to create the right model for each campaign.
CPM is a program that charges a set cost per thousand impressions shown. CRUNCH covers the cost of inventory and data under that fee. This program is the most predictable as CRUNCH guarantees to spend exactly the agreed budget and to deliver the at least the minimum agreed impressions spread as evenly as possible over the duration of the campaign.
CPC is a program that charges a set cost per click achieved. CRUNCH covers the cost of inventory and data under that fee. In these campaigns, the risk of performance coupled with the responsibility for methodology rest entirely with CRUNCH.
CPA is a program that charges a set cost per action attributed to the advertising platform. In these plans, the action and the method of attribution are defined in the IO. Benefits to the advertiser include only paying for the specified actions and avoiding any possible inefficiencies of the advertising methodology.
