Audience DNA and Data Targeting
Audience DNA is a sequence of data points compiled of various types of data from multiple sources to reveal a complete picture of each individual. The CRUNCH platform monitors, gathers, scrubs, and updates data in real time from many third party providers and proprietary sources, including at least one source for each of the following types of audience data.
- Online Purchase
- Offline Purchase
- Campaign Response
- Embedded Poll Response
CRUNCH also takes advantage of contextual targeting data from semantic analysis for brand media safety and campaign performance.