Attention Retailers: It's Time To Make Your Move to Mobile
2009 may not have been a banner year for e-commerce, but it was great for smartphones. According to Carolina Milanesi, research director at Gartner, smartphones are the fastest-growing segment of the mobile devices market with no slow-down in sight. And, they're not just for phone calls and email anymore. 37% of users reported that they used their device to buy merchandise in 20091.
So, what does all that have to do with personalization and recommendations? A lot, actually.
We just released the results of the 2009 ChoiceStream Personalization Survey and one of the most interesting findings to come out of it was the fact that consumers want product recommendations on their smartphones to help them find products to buy. 65% of respondents said that they would buy more products on their devices if they got recommendations on them from retailers they trust.
Given the small screen size, it makes sense that shoppers don't want to have to surf lots of pages to find merchandise. Now that the consumer demand is there, it's up to retailers to improve the m-commerce experience and put relevant products and promotions at consumers' fingertips — literally!
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