Exciting Times Ahead
This is a big week in the history of our company as we announce the addition of three online advertising heavyweights to our executive team:
• Former Yahoo! Chief Data Officer, Usama Fayyad, is joining our board of directors
• Former Yahoo! VP Ads, Cheryl Kellond, is joining our management team, and
• Former WPP executive, Lauren Frank, is now on our advisory board.
See the release for full details.
With Usama and Cheryl’s work at Yahoo! and Lauren’s work at WPP, these folks represent decades of online advertising experience. They had their choice of dozens of companies to work with, and we are proud to say they chose ChoiceStream. Besides valuing the contributions they will bring to our company, we see this as validating our technology, our newly announced advertising products, and their impact on online performance advertising.
Our goal as a company is to elevate display advertising to the level of search advertising as a means of finding consumers ready to buy. We know that relevance sells (any SEM marketer worth his salt can attest to that!) We believe that display advertising can, and should, speak with the same relevance that search advertising does – but to the enormous audience that advertisers can only get with display advertising.
We’re excited to add Usama, Cheryl, and Lauren to our team – and ready to rock the display advertising world with our new ad products! Stay tuned for updates.
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