ChoiceStream ChatterPixel Tag Management: FAQs and Best Practices - When a brand begins to transition advertising spend from branding ... http://t.co/1DOhmtTctM -Catch him in Chi, 1:20PM! RT: @ericbosco: On a smooth @AmericanAir flight to #mpomma to speak about @ChoiceStream #programmatic Art+Science. -TOMORROW in #Chicago: CEO @ericbosco explains how #art + #science come together to form #programmatic advertising. @MediaPost -
When a brand begins to transition advertising spend from branding campaigns to direct response, the term “pixel” often comes into play. For those who are unfamiliar, questions arise about the logistics, restrictions, and potential glitches of pixel management. While pixels may seem confusing on the surface because HTML is involved, they are easy to manage and an invaluable asset to programmatic campaign optimization. In other words, they help your ads to reach the right consumers – the ones who have proven interest in your product, service, or offer. A pixel tag is a string of code that lives on a website. It’s like a telephone, in that it passes information from one system to another. There are two types of tags: secure and non-secure. A secure tag includes “https” in the code, whereas a non-secure code has just “http.” More on that later. Pixels allow brands, agencies, and their advertising
Award Honors cs.Console’s Interactive Interface for Campaign Transparency and Insights BOSTON, MA–(Marketwired – Oct 3, 2014) – ChoiceStream, a leader in the programmatic media-buying space, today announced that it received the New Product of the Year Big Award from the Business Intelligence Group. The Business Intelligence Group recognizes superior business performance with industry awards, and the Big Awards for Business this year honors organizations worldwide for their innovation. ChoiceStream’s product, cs.Console, is a portal that advertisers can log in to 24/7 to access deep audience and campaign insights as well as standard campaign statistics. It is an important step forward in advanced audience insights within adtech. Read more here.
Industry publications predict growing budgets dedicated to programmatic, which will consume larger percentages of brands’ total digital spending across various company sizes, verticals and countries. In spite of this, there still exists ambiguity about how these types of media-buying systems work. That, coupled with the instantaneous nature of real-time bidding decisions and the anonymity of websites on which media buyers bid to serve, has caused an industrywide call for transparency. There are many types of transparency that marketers and advertisers should seek on behalf of a brand, but one of the most important – audience insight – is often overlooked by industry pundits. Transparency, when used in reference to behavior, can be defined as operating in a way that actions are visible or communicated. It’s characterized by visibility or accessibility of information, particularly regarding business practices. Transparency in the context of a programmatic media-buying campaign could be referring to any
AdAge recently published a B2B Research Insights whitepaper by Avention, “Finding the Ideal Customer Prospect,” that focuses on prospecting challenges that marketers face. According to the findings in the whitepaper, which are based on a study of B2B companies*, the marketers experience a variety of problems in reaching out to prospects. While the study and responses assume that B2B marketers will focus their efforts in email and other tried-and-true direct channels, it is worth considering the contribution that can be made by the newest direct channel, programmatic media buying. Below we explain how programmatic media-buying addresses the top five concerns uncovered in the research: 1. Research Finding: A brand’s database lacks depth and accuracy. Programmatic media buying brings a wide breadth of data and a whole new scale of reach to B2B marketers, filling a void that many companies currently experience. Programmatic systems can incorporate a brand’s first party data
Yankee great Yogi Berra once stated, “It’s like deja vu all over again.” That’s obvious when looking at the fact that six out of the Top 10 ranked segments in September’s Audience Cost Calendar (which actually looks at August data) were Travel related (with Italy, France, the UK, South Pacific, Australia & New Zealand and Canada showing strong). In the August Cost Calendar (which looked at July data) five of the Top 10 segments were Travel related. The September Audience Cost Calendar – a monthly aggregation of impressions traded on digital ad exchanges – also shows the cost index narrowed last month (from 33 to nearly 250 in August) whereas the previous month’s results (July) showed a wider range of between 45 to nearly 300. The cost index presents the average coist of the segments as it relates to the average cost of all segments. For example, an index of
A great byline by Max Kalehoff entitled “Trust Your Numbers…Or Your Gut?” got me thinking about the conundrum digital marketers face every day. His conclusion – that to be truly effective, people need to “embrace emotions and feelings in tandem with hard data and science” – is something we all need to be aware of in everything we do and every decision we make. This balancing act is especially profound in the world of digital advertising. The need to utilize ‘big’ data, the demands of quantifying results and the desire to put together creative that makes ads stand out among a sea of sameness (and may even be award worthy) is a hard thing to do. There are a few masters who can truly pull it off well. As an art fan, I like to view the changes that have occurred (and continue to occur) in the art world as similar