[Q&A] Meet One of the Engineers Powering Our Award-Winning cs.Console
This week we sat down with Dan Rucci to learn more about his role on the...
6 Things You Should Know About Viewability
Myths Debunked, Truths Revealed Viewability. It’s a word, a measurement, a demand that is sweeping...
Not Your Grandma’s Polls: Modernized Poll Data Reveals Consumer Emotion
A recent AdExchanger article discussed the benefits of eye-tracking and similar neuro and biometric measurements...
Consumer Poll Uncovers Climate Change Beliefs by U.S. State, Gender, Age
With Earth Day taking place last week and the UN chief and Pope Francis’s meeting...

[Q&A] Diverse Sales Team Represents ChoiceStream Across the Country

Screen Shot 2015-04-23 at 8.29.59 AM

This week we sat down with Jason Smith to learn more about his role on the business development team. Here is what Jason had to say! What is your background? I received a B.S. in Public Financial Management & Economics from Indiana University – GO HOOSIERS! I grew up in New Jersey, went to college in Indiana, and then spent 14 years in the San Francisco Bay Area. I’ve now been in Colorado for five years. Living in different parts of the U.S. has been a ton of fun and given me great perspective. What is your position at ChoiceStream? I was recently promoted from Regional Sales Manager to Regional Sales Director of the Rocky Mountain Region. In my role, I’m tasked with growing relationships and our book of business with agencies and brands in Colorado, Utah, New Mexico, Wyoming, and Idaho. Recognition of ChoiceStream’s capabilities and excellent customer service is flourishing…but there’s a

Build Your Audience’s Emotional Connection with Engaging, Interactive Creative

person smiling on laptop

Static ads that lack visual appeal and interactivity won’t cut it these days. The typical conversation between consumers and brands has reversed. Consumers expect to say what they want and have the brand not only listen, but also respond to them. You’ve probably seen countless articles about millennials wanting to interact with brands. While repetitive, it’s true. All consumers, including millennials, want to have a say. That’s why creative for digital branding campaigns must be both engaging and interactive – it gives brands a chance to listen to consumers and adapt based on consumer preferences. An engaging ad will have an appealing look and feel – one that draws the consumer in. Creative for branding should also be interactive; this gives consumers the chance to take an action within the ad and allows brands to react to what consumers say. Good interactive creative allows consumers to do things like browse through a style look-book,

« Older posts
  • Sort By

  • Archives

  • Contact Us

    Contact Us Facebook Twitter LinkedIn
  • ChoiceStream Chatter

    #Programmatic Ad Spend Booms, Fueled By Retail: http://t.co/GQ1PEjt3IS via @MediaPost. CPG comes in 2nd place. Data from @eMarketer -
    Who's got travel plans for Memorial Day Weekend? http://t.co/tmVdgFpmZF Weigh in now! http://t.co/NF3n8l4vql -
    [Q&A] Meet One of the Engineers Powering Our Award-Winning cs.Console! #AdTech #Engineering http://t.co/RtWdxJNFps http://t.co/cdsZJjsHId -
    @MOO Thank you for the wonderful cake! 🍰 We had a little fun with the packaged #dryice, too! 😍🆒 http://t.co/8w299oNPsw -
  • Current Openings