Do’s and Don’ts for Designing Standard Banner Ads
Designing something visually appealing and effective in a 300×250 space is hard. You need to...
[Q&A] Meet One of the Engineers Powering Our Award-Winning cs.Console
This week we sat down with Dan Rucci to learn more about his role on the...
6 Things You Should Know About Viewability
Myths Debunked, Truths Revealed Viewability. It’s a word, a measurement, a demand that is sweeping...
Not Your Grandma’s Polls: Modernized Poll Data Reveals Consumer Emotion
A recent AdExchanger article discussed the benefits of eye-tracking and similar neuro and biometric measurements...

Consumer Poll Uncovers Climate Change Beliefs by U.S. State, Gender, Age

climate-change

With Earth Day taking place last week and the UN chief and Pope Francis’s meeting this past Tuesday, the topic of climate change is weaving its way into discussions throughout the country. As each year passes, it is becoming harder and harder to deny that climate change is real. Last year was the warmest year on the record since 1880. This winter marked the greatest snowfall in Boston’s history, with accumulation totaling 108.6 inches. This past week, a fatal earthquake struck Nepal. And yet, a poll has revealed that many people in the U.S. hold steadfast to the belief that climate change is fictional. Others argue that, while it exists, human activity does not play a part. To find out how people across the country vary in their beliefs, we used Pollshare to ask consumers: Is Climate Change Real? Over 25,000 people have cast votes so far. Interestingly, 13% of

[Q&A] Diverse Sales Team Represents ChoiceStream Across the Country

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This week we sat down with Jason Smith to learn more about his role on the business development team. Here is what Jason had to say! What is your background? I received a B.S. in Public Financial Management & Economics from Indiana University – GO HOOSIERS! I grew up in New Jersey, went to college in Indiana, and then spent 14 years in the San Francisco Bay Area. I’ve now been in Colorado for five years. Living in different parts of the U.S. has been a ton of fun and given me great perspective. What is your position at ChoiceStream? I was recently promoted from Regional Sales Manager to Regional Sales Director of the Rocky Mountain Region. In my role, I’m tasked with growing relationships and our book of business with agencies and brands in Colorado, Utah, New Mexico, Wyoming, and Idaho. Recognition of ChoiceStream’s capabilities and excellent customer service is flourishing…but there’s a

Build Your Audience’s Emotional Connection with Engaging, Interactive Creative

person smiling on laptop

Static ads that lack visual appeal and interactivity won’t cut it these days. The typical conversation between consumers and brands has reversed. Consumers expect to say what they want and have the brand not only listen, but also respond to them. You’ve probably seen countless articles about millennials wanting to interact with brands. While repetitive, it’s true. All consumers, including millennials, want to have a say. That’s why creative for digital branding campaigns must be both engaging and interactive – it gives brands a chance to listen to consumers and adapt based on consumer preferences. An engaging ad will have an appealing look and feel – one that draws the consumer in. Creative for branding should also be interactive; this gives consumers the chance to take an action within the ad and allows brands to react to what consumers say. Good interactive creative allows consumers to do things like browse through a style look-book,

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    [Blog] Do’s and Don’ts for Designing Standard Banner Ads: http://t.co/ajYVQNxy3O #AdCreative #DigitalAds #DisplayAd http://t.co/u1OJPj4FdQ -
    Dynamic creative gives brands the fluidity to A/B test & make real-time changes based on seasonality, competitive activity, industry trends -
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