Data Integration in Programmatic Campaigns: Vary Your Sources
Success with a programmatic campaign relies heavily on the data that demand-side platforms (DSPs) incorporate...
5 Benefits of Outsourcing Programmatic
As programmatic media buying gains traction, brand marketers – even those who have already adopted some model...
Pixel Tag Management: FAQs and Best Practices
When a brand begins to transition advertising spend from branding campaigns to direct response, the...
When Viewability Can Actually Blind Advertisers
Why this metric should take a backseat in direct response campaigns Viewability is a relatively...

ChoiceStream Wins New Product of The Year for cs.Console Product

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Award Honors cs.Console’s Interactive Interface for Campaign Transparency and Insights BOSTON, MA–(Marketwired – Oct 3, 2014) – ChoiceStream, a leader in the programmatic media-buying space, today announced that it received the New Product of the Year Big Award from the Business Intelligence Group. The Business Intelligence Group recognizes superior business performance with industry awards, and the Big Awards for Business this year honors organizations worldwide for their innovation. ChoiceStream’s product, cs.Console, is a portal that advertisers can log in to 24/7 to access deep audience and campaign insights as well as standard campaign statistics. It is an important step forward in advanced audience insights within adtech. Read more here.

Don’t Overlook Audience Insight in Programmatic

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Industry publications predict growing budgets dedicated to programmatic, which will consume larger percentages of brands’ total digital spending across various company sizes, verticals and countries. In spite of this, there still exists ambiguity about how these types of media-buying systems work. That, coupled with the instantaneous nature of real-time bidding decisions and the anonymity of websites on which media buyers bid to serve, has caused an industrywide call for transparency. There are many types of transparency that marketers and advertisers should seek on behalf of a brand, but one of the most important – audience insight – is often overlooked by industry pundits. Transparency, when used in reference to behavior, can be defined as operating in a way that actions are visible or communicated. It’s characterized by visibility or accessibility of information, particularly regarding business practices. Transparency in the context of a programmatic media-buying campaign could be referring to any

How Programmatic Media-Buying Tackles B2B Marketers’ Top Five Prospecting Issues

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AdAge recently published a B2B Research Insights whitepaper by Avention,  “Finding the Ideal Customer Prospect,” that focuses on prospecting challenges that marketers face. According to the findings in the whitepaper, which are based on a study of B2B companies*, the marketers experience a variety of problems in reaching out to prospects. While the study and responses assume that B2B marketers will focus their efforts in email and other tried-and-true direct channels, it is worth considering the contribution that can be made by the newest direct channel, programmatic media buying. Below we explain how programmatic media-buying addresses the top five concerns uncovered in the research: 1. Research Finding: A brand’s database lacks depth and accuracy. Programmatic media buying brings a wide breadth of data and a whole new scale of reach to B2B marketers, filling a void that many companies currently experience. Programmatic systems can incorporate a brand’s first party data

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    Great points, via @AdAge: A Better Programmatic Supply Chain Will Root Out Fraud: http://t.co/6bx6v2KZAG #BrandSafety -
    A Super Accessible Beginner's Guide to #Programmatic Buying and #RTB: http://t.co/XpQVEnlmBK by @Econsultancy -
    Data Integration in Programmatic Campaigns: Vary Your Sources http://t.co/va0pbQZODV #programmatic #consumerdata #digitaladvertising -
    Happy belated birthday to the #bannerad... The big 2-0! Read the full history here, via @AdAge: http://t.co/jD5V2wz3Gk -
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