Meet Your Audience: cs.Console Delivers Unique Insight Into Programmatic Campaigns
Brands and Agencies Can Log On to cs.Console at Any Time to Check KPIs, Understand...
Programmatic is a Method, Not a Strategy
Digital marketing experts develop the plan, algorithms deploy it Every week or so, we hear...
Let’s Play Together! Three Keys to Programmatic Partnership
I write this as I witness our digital media industry evolving faster than ever, creating...
Tennessee Tourism Reaches Vacation-Bookers through Programmatic Advertising [Case Study]
The Situation The Tennessee Department of Tourist Development (TDTD) runs campaigns throughout the year to...

5 Reasons You Should Use Dynamic Creative

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Every time you launch a digital campaign, you want to achieve the best results. It’s a given. An often-overlooked part of driving these desired results is using dynamic creative. Here, we’ve called out the five biggest benefits of dynamic creative, to show you why you should start using it now. 1. Personalization Dynamic ads adapt automatically based on the viewer. This personalization makes the ad experience much more relevant for consumers, which in turn boosts engagement and conversions. Dynamic creative can incorporate live contextual data feeds, like location and weather, as well as audience personas and preferences, allowing brands to show the most relevant product or offer to qualified consumers. A retail brand, for instance, can use the same ad framework to show a young woman a stylish summer wedge sandal that is popular in her region and to show a young man a leather boat shoe based on his location.

Do’s and Don’ts for Designing Standard Banner Ads

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Designing something visually appealing and effective in a 300×250 space is hard. You need to catch the consumer’s eye, but do so in a way that doesn’t annoy him or her. You need to include your offer and call-to-action (CTA), but avoid a text-heavy ad. Here are some dos and don’ts for designing banner ads to help you strike the balance with content and design. DO: Have a Clear CTA Your ad needs a clear CTA so consumers know what you’re asking them to do. “Shop Now” and “Click Here” are too vague. You’re trying to drive your audience to take an action, so entice them and let them know what they need to do to learn more about your offer or product. CTAs like “Browse a Lookbook,” “Find a Dealer,” and “Order Now” let consumers know exactly what to expect when they click.   DO: Create Easy Navigation You

[Q&A] Meet One of the Engineers Powering Our Award-Winning cs.Console

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This week we sat down with Dan Rucci to learn more about his role on the engineering team. Here is what Dan had to say! What is your background? I grew up on Long Island, New York. I earned a BS in Computer Science at Worcester Polytechnic Institute and then worked as a software engineer for IBM at a tech incubator. In this role, I helped to create internal web applications for enterprise users and launch and promote these apps internally. If the applications ended up being successful for IBMers, they would then become productized. It was fun. I helped make a Q&A system similar to Quora, which encouraged social and crowd sourcing behaviors. Towards the end, I also worked with Watson! We took his core and made changes to turn him into a sales assistant for IBM sellers. Instead of using general data like Wikipedia for jeopardy, we assorted IBM

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