ChoiceStream ChatterLost your cash at the slots last night? Come get some free swag at our booth! #WhatHappensInVegas #dtsconf -Excited & ready to go for the @DTSConf tomorrow! Thx @AllianceExpo for helping with our booth! http://t.co/LPEtl3E3Pz -[Q&A] Diverse Sales Team Represents ChoiceStream Across the Country http://t.co/2l1XzkZn3T -
This week we sat down with Jason Smith to learn more about his role on the business development team. Here is what Jason had to say! What is your background? I received a B.S. in Public Financial Management & Economics from Indiana University – GO HOOSIERS! I grew up in New Jersey, went to college in Indiana, and then spent 14 years in the San Francisco Bay Area. I’ve now been in Colorado for five years. Living in different parts of the U.S. has been a ton of fun and given me great perspective. What is your position at ChoiceStream? I was recently promoted from Regional Sales Manager to Regional Sales Director of the Rocky Mountain Region. In my role, I’m tasked with growing relationships and our book of business with agencies and brands in Colorado, Utah, New Mexico, Wyoming, and Idaho. Recognition of ChoiceStream’s capabilities and excellent customer service is flourishing…but there’s a
Branding Campaigns, ChoiceStream, Creative Services, Digital Advertising, Performance Campaigns, Uncategorized
Static ads that lack visual appeal and interactivity won’t cut it these days. The typical conversation between consumers and brands has reversed. Consumers expect to say what they want and have the brand not only listen, but also respond to them. You’ve probably seen countless articles about millennials wanting to interact with brands. While repetitive, it’s true. All consumers, including millennials, want to have a say. That’s why creative for digital branding campaigns must be both engaging and interactive – it gives brands a chance to listen to consumers and adapt based on consumer preferences. An engaging ad will have an appealing look and feel – one that draws the consumer in. Creative for branding should also be interactive; this gives consumers the chance to take an action within the ad and allows brands to react to what consumers say. Good interactive creative allows consumers to do things like browse through a style look-book,
This week we sat down with Emily Reale to learn more about her role on the account management team. Here’s what she had to say! What is your background? I graduated from Marist College with a Bachelor of Arts in Advertising and a minor in Business. I’m a Connecticut native and – fun fact! – grew up on a farm in the River Valley. How would you sum yourself up? I would say that I am an avid Ebay-er. I’m also a thrill seeker – I went skydiving from a 14,000 foot jump when I studied abroad in Melbourne, Australia, and I’ve ziplined in Costa Rica. Other than that…I used to play competitive badminton in college! What better way to start a morning than to travel to other colleges to play some doubles! What are your values in a working role? Teamwork, collaboration, and customer service What is your role
Ad Operations, Branding Campaigns, Campaign Metrics, ChoiceStream, Creative Services, Digital Advertising, intro to programmatic, Marketing, Performance Campaigns, Uncategorized
As confirmed by AdWeek and Business Insider, programmatic prices are on the rise. Business Insider notes that social ad eCPMs have increased over 50% along with all other types of ads also rising in cost, while AdWeek points out a general increase in price across audience segments, industries, and types of impressions. This rise in price is often associated with increasing advertiser demand and a rise in bidding buyers of the programmatic world. However, there is an intermediary between increasing demand and increasing cost. Programmatic SSPs are not simply upping average price floors because they can, as more advertisers enter the programmatic arena. The increasing demand for impressions has swayed more publishers to place premium inventory into exchanges, and this increase in quality is actually a more significant cause of the price surge. Today, programmatic has evolved dramatically from its origins as a means for publishers to sell remnant inventory. Not only
This week we sat down with Amanda Sousa to learn more about her contributions to the ChoiceStream creative team. Here’s what Amanda had to say! What is your role at ChoiceStream? I am an Associate Graphic Designer on the creative team! Where were you before ChoiceStream? I’m a graduate of Suffolk University’s New England School of Art and Design, where I received a BFA in Graphic Design. While I was at Suffolk, I took courses with professional graphic designers and interned with the university to produce promotional pieces, logos, flyers, and brochures. What do you do when you’re not at ChoiceStream? I am an improv comedienne! I perform multiple, weekly shows in and around the greater Boston area. I started doing improv back when I was in college, and it has really strengthened my communication and creative art skills. Who do you work with in your role here at ChoiceStream?
Well, we are officially in the midst of one of the nation’s most anticipated sports events: NCAA March Madness. As the clock ticks down to the first round of games, sports experts continue to share their predictions, players gear up for tip-off, and will-be viewers across the nation prepare their brackets. Once in full swing, March Madness will present one of the year’s greatest digital advertising opportunities for sports brands across the country. With each passing year, brands increase the amount they spend for exposure to consumers watching the tournament. In 2012, advertising spend exceeded $1 billion for the first time, surpassing Super Bowl spending. From March 13 to April 2, CBS and Turner accrued more ad dollars for March Madness than any other playoff and championship series for the NFL, NBA, MLB, and NHL. In 2014, advertisers went even further, spending $1.13 billion on March Madness-related TV advertising. Brands
As Saint Patrick’s Day quickly approaches, we thought we would launch a poll to ask consumers across the U.S. what their beverages of choice will be. And the findings are interesting. Check out our findings! How did we pull this data? We launched a question on our polling platform, publicly known to consumers as Pollshare.com. Here’s what the question looked like: Want to share your drink of choice? It’s not too late!