Introducing the New cs.Console: ChoiceStream’s Self-service Platform Puts the Power of Campaign Optimization into the Hands of Marketers

Bringing the programmatic platform in-house allows marketers more control to improve campaign execution. We wanted to empower our clients while still achieving their key KPI’s, so we created cs.Console, a self-service platform that lets marketers easily control and adjust their…

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Creative Innovation: cs.Cube Ad

At ChoiceStream, we have an in-house Creative team. We push ourselves on creative design, always trying to stay ahead of what’s trending in digital advertising. A few months ago, we came up with the concept of cs.Cube while brainstorming ideas…

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[Q&A] Meet One of the Product Managers Powering Our Innovation

This week we sat down with Harry Philip, a Product Manager, to chat about working at ChoiceStream, his hobbies, and his advice to college grads looking for their first job. What is your background? I went to Middlebury College where I…

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Pollshare, a Digiday Signal Awards Finalist

We’re two weeks away from the Digiday Signal Awards Gala, and we’re getting excited over at ChoiceStream HQ. Our proprietary polling platform, Pollshare, is a finalist in the Marketing Technology category. Pollshare has a pretty unique origin story. It stemmed…

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The Demographics of Back-to-School Shoppers

Right now in Boston, you’re likely to get stuck in traffic behind a moving van or yellow bus, which only means one thing – school is back in session. Whether it’s college students moving into dorms and starting their first…

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The Rise of Digital Advertising in Politics

The 2016 presidential race is everywhere. You can’t go about your day without hearing the latest Donald Trump news, who is doing what at the Iowa State Fair, or how Bernie Sanders ranks in recent polls. In the midst of…

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Retailers Come Together to Talk eCommerce, Multi-Channel Innovation

This year eTail East was right in our backyard! The annual Internet retail conference took place at the Sheridan Hotel next to the Prudential Center in downtown Boston. We sponsored a booth on Tuesday and Wednesday, making the quick trip…

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Closing the Dynamic Creative Gap

Digital advertising has come a long way in the 20 years since HotWired.com ran the first ever banner ad. The evolution of digital creative since then has been slow. Many brands still repurpose TV and print ads for display and…

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How Brands Use Data Feeds and Dynamic Ads to Personalize Customer Journey

This week, our VP of Client Services, Anna McCarthy, spoke with Retail Touchpoints about the state of innovation with advertising technology. Today, brands are starting to use first-party and third-party data to speak to consumers on an individual level. Dynamic creative makes…

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Programmatic Experts Speak – Reflecting Back, Looking Forward [Q&A]

Now that Q1 and Q2 have come and gone and we’re in the midst of Q3 2015, we wanted to take a moment to observe where programmatic advertising stands. We pulled in subject matter experts across ChoiceStream to weigh in. Here are the SMEs…

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