Programmatic Experts Speak – Reflecting Back, Looking Forward [Q&A]

Now that Q1 and Q2 have come and gone and we’re in the midst of Q3 2015, we wanted to take a moment to observe where programmatic advertising stands. We pulled in subject matter experts across ChoiceStream to weigh in. Here are the SMEs…

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An Update on Viewability: July 2015

Viewability. It’s something that digital advertisers run into day in and day out with the campaigns that they run. While viewability is measured and considered highly by the majority of brands and agencies, it’s still in its early stages. Our CEO Eric Bosco recently addressed…

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Zipcar Marketing Turns New Corner, Finds Lapsed and Active Members Online

ChoiceStream Uses Interactive Polling Ads To Drive Instant, Actionable Feedback From Zipcar Members. In Q1 of 2015, Zipcar’s Boston-based marketing team sought to identify current members browsing online. The team wanted to start a two-way dialogue through display advertising, and to personalize offers by member…

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What Ever Happened to That Boston Snow Farm?

This past winter, as Boston weathered its way past one, two, three, four (and more) snowstorms, flakes continued to fall and our company made a bet. We took whiteboard markers and jotted down predictions on our window: when would the Tide…

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Meet Your Audience: cs.Console Delivers Unique Insight Into Programmatic Campaigns

Brands and Agencies Can Log On to cs.Console at Any Time to Check KPIs, Understand Audiences and Access Transparent Data Last year, we announced the release of cs.Console, our complementary product through which clients access up-to-date campaign data and transparent audience…

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Programmatic is a Method, Not a Strategy

Digital marketing experts develop the plan, algorithms deploy it Every week or so, we hear another statistic about the burgeoning reality that is programmatic advertising. While programmatic is growing in ad spend, in its confidence with brands and its reliance from…

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Let’s Play Together! Three Keys to Programmatic Partnership

I write this as I witness our digital media industry evolving faster than ever, creating a path of confusion and frustration for many involved parties. As a result of tech innovation, agency transformation, and digital brand activity and footprint, programmatic…

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Tennessee Tourism Reaches Vacation-Bookers through Programmatic Advertising [Case Study]

The Situation The Tennessee Department of Tourist Development (TDTD) runs campaigns throughout the year to stay top of mind and show Americans the beauties and benefits of Tennessee. As a part of this, TDTD’s Director of Marketing launched a multi-seasonal programmatic campaign in…

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5 Reasons You Should Use Dynamic Creative

Every time you launch a digital campaign, you want to achieve the best results. It’s a given. An often-overlooked part of driving these desired results is using dynamic creative. Here, we’ve called out the five biggest benefits of dynamic creative, to…

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Do’s and Don’ts for Designing Standard Banner Ads

Designing something visually appealing and effective in a 300×250 space is hard. You need to catch the consumer’s eye, but do so in a way that doesn’t annoy him or her. You need to include your offer and call-to-action (CTA),…

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